Every business marketing blog spends considerable space to discussing Social Media (yes, they refer to it with capital letters – it’s that important) as a way to find and communicate with customers. So, like all the other small businesses that also read this same marketing advice, we have a Historic Shed Facebook page, Twitter account, and, most recently, a Google+ page and Pinterest page, along with a dozen or so other services that I have also found along the way and don’t pass up.
We’ve had the Historic Shed Facebook page the longest, and I find it the easiest to manage and the most interactive. I post information on our business, our projects, events we attend and just about anything that is related to small buildings in Florida and around the world. I try to maintain a balance of being interesting along with reminding people that we build great traditional outbuildings. I post something nearly every day and it’s not about selling as much as letting people know we exist. I am proud to have been told on multiple occasions that people really enjoy our Facebook page.
It took me a while to warm up to Twitter, but once I did, I became a bit of an addict for a while (I have over 12,000 tweets). The information presented on Twitter can be overwhelming, but incredibly informative as well once you learn how to filter it properly. I have curbed my addiction, but have met many new people online (and some in person) locally and from around the world with similar interests along the way. While I do mention what we do at Historic Shed in my Twitter posts, I tend to share links that interest me personally about Florida, architecture, historic preservation, and being human even more, with 5-10 posts a day. Twitter is how I found the highly entertaining Hyperbole and a Half site as well as the informative Friends of Florida. It also linked me to shed aficionados from across the Atlantic, so I can see who wins the annual Shed of the Year contest and keep up on Shedworking news. Twitter can be as diverse as you want it to be.
The most recent big addition to the social media world is Google+. While I don’t need anything else to take my time on the computer (or to get in the way of my Tweeting), I happen to like the format of G+ quite a bit. It’s a cross between Facebook and Twitter and I think it has a lot of potential; however, since it has fewer users than the other networks, it’s not worth as much attention as the others yet. That is likely to change soon though as Google begins integrating G+ likes and posts into its search results, making it more important for Search Engine Optimization (also capitalized in marketing blogs). So Historic Shed now also has a G+ page which I expect will grow quickly as others jump on board and start hitting the G+ button as often as they hit the Like button for Facebook. In the meantime, I have been searching for an easy way to post to both Facebook and Google+ simultaneously to make life a bit simpler (feel free to send any suggestions my way).
It’s easy to get overwhelmed with all the social media on the web. You don’t want to miss The Next Big Thing or waste time on sites that are not going to live up to the hype. I can honestly say that I enjoy finding things to post on our Facebook page for our fans, so it’s not a chore. And it links us to people that we would probably find through other means. In a small niche business like ours, that can be invaluable so I will keep it up as long as we have fans.
We’d love for you to join in on any of our social media sites. None of them are very much fun alone.
Historic Shed on LocalShops1 (a Tampa Bay based site that promotes and supports local businesses)
Historic Shed on Houzz (an architecture and design sharing site)
Historic Shed on Pinterest (a recent addition so not much posted yet, but I know I’m going to love adding images)